CLIENTS :
Meta
Peroni
Kellogg
Unilever
Vodafone
Nelson Mandela Foundation
+ more
Catherine is creative director and writer at Grayling London.
Her work has been awarded by Cannes Lions, D&AD, The Gunn Report, The One Show, The Clio Awards, the Singapore Creative Circle, and the Singapore Hall of Fame.
Whether working with tech giants, helping ordinary citizens see the link between colonial era slavery and 3rd world debt, making people fall in love with some of nature’s most unloveable creatures for Mazda, transforming a global icon into an ordinary man for the Nelson Mandela Foundation or confronting taboos around menstruation for Lifestyle, her thinking is often ahead of its time and always based on human truths.
Currently her focus is on creating consumer and public affairs content and campaigns for brands that are shaping our shared future as they grapple with the pressing issues of our times, including the transition to carbon net zero, diversity and inclusion, inequality, misinformation, and the metaverse.
Catherine recharges her batteries by making up stories for her children. And very select grown-ups.