Copywriter/Creative Director
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The Nelson Mandela Foundation

We were tasked with keeping the Mandela legacy alive in the minds of ordinary South Africans, not by putting him on a pedestal, but by highlighting the fact that he was just an ordinary human being who made brave and selfless choices. Just as any of us could do when faced with instances of social injustice today.

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The Nelson Mandela Foundation

by Catherine Ireland

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