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A new content global content platform for Peroni Nastro Azzurro:
Everything sounds better in Italian. So, this summer, Peroni Nastro Azzurro invites us to live ‘Vita con Stile’ or Life with Style. Italian rituals re-imagined for today are at the heart of the ‘Vita con Stile’ content platform. It’s all about passion, play, joy, love, food, family and friends. The content campaign unfolds through a series of stories.
Chapter one pays tribute to ‘La Passeggiata’, the ritual of the evening stroll. Italians routinely take to their streets between 5-8pm, to walk and to socialize. Connected to the key belief that ‘It’s not where we go, it’s how we get there’, the campaign entices consumers to live their own Vita con Stile. Chapter one is followed by explorations of other Italian style tropes including Sprezzaturra and Mangia.