Copywriter/Creative Director
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Unilever

Unilever’s Bath and Shower Offering

The face and body are covered by the same skin. But when it comes to consumer spending on beauty products, there is a clear division between the two. 

We asked consumers to think about why they aren’t viewing their body-care routine in the same way as their face-care routine to encourage them to give the body the level of pampering it deserves.